Last update: 15 May 2024
SERVICE AGREEMENT
PLEASE READ THIS SERVICE AGREEMENT CAREFULLY. BY CLICKING “ACCEPTED AND AGREED TO” OR SIMILAR ACCEPTANCE INDICIA, CUSTOMER AGREES TO THESE TERMS AND CONDITIONS.
This Service Agreement (“Agreement”) constitutes a binding agreement between you (“Customer” “You” “Your”) and Qinematic AB, Reg. No.: 556890-1903, address: Tunavägen 19, 18641 Vallentuna, Sweden (“Company”) granting You limited rights to access and use System for which You have completed a product or service Order and fully paid the corresponding fee due to Company. Your Order is subject to this Agreement and to any accompanying Sales Agreement. No Orders are binding on Company until accepted by Company. This Agreement is effective as of the date Customer clicks “Accepted and Agreed To” or otherwise provides indicia of acceptance (the “Effective Date”). Customer’s use of and Company’s provision of the System (as defined below in Section 1.10) are governed by this Agreement.
1. DEFINITIONS
The following capitalized terms will have the following meanings whenever used in this Agreement.
1.1. “Customer” (depending on the context of the particular provision) means either the End-User Customer or the Provider Customer or both.
1.2. “Customer Data” means data in electronic form input or collected through the System by or from Customer, including without limitation by a Provider Customer or an End-User Customer.
1.3. “Defined Purpose” means any of the following: (a) the collection, evaluation and monitoring of health and fitness data of individuals, (b) the education of such individuals in the fields of physical activity, proper execution of movements, and exercise, (c) the prescription, monitoring, and evaluation of exercises, movements, and training for such individuals; in each case in pursuit of optimal health, wellbeing and performance of such individuals (physical persons).
1.4. “Documentation” means Company's standard user guide related to use of the System as provided by Company to Customer.
1.5. “End-User Customer” means an individual who is using the service directly for personal use or provided with the service delivered by a Provider Customer.
1.6. “Intellectual Property Rights” means all and any intellectual property rights wherever in the world, whether registrable or un-registrable, registered or unregistered, including any application or right of application for such rights (and these "intellectual property rights" include copyright and related rights, database rights, confidential information, trade secrets, know-how, business names, trade names, trademarks, service marks, passing off rights, unfair competition rights, patents, petty patents, utility models, semi-conductor topography rights, rights in designs, inventions, improvements, utility models, logo, service mark, discoveries, creations or similar).
1.7. “Order” means Customer´s order for access to the System, executed through the Company, its agents and affiliates via a standard Company order form.
1.8. “Privacy Policy” means Company’s privacy policy, currently posted at qinematic.com/legal, as may be amended from time to time by Company at its discretion.
1.9. “Provider Customer” means an organisation or person/s that is providing services to individuals as part of a service that they are offering those individuals.
1.10. “System” means Company’s (SaaS) web application, smart-phone application, native applications, cloud storage, and login authentication, as described on the Company’s websites www.qinematic.com and www.moovment.pro.
1.11. “Support Services” means Company’s support service as published in Company’s Support Services Addendum, currently posted at qinematic.com/legal, as may be amended from time to time by Company at its discretion.
1.12. “Term” is defined in Section 11.1 below.
1.13. “Territory” means the country in which the Customer resides and from which they operate their business.
1.14. “User” means any specialist individual who uses the System on the Provider Customer’s behalf or through the Provider Customer’s account or passwords, whether authorized or not.
2. THE SYSTEM
2.1. Use of the System. During the Term, Customer may access and use the System pursuant to the terms of any outstanding Order, including such features and functions as the Order requires. Customer may access and use the System only for the Defined Purpose.
2.2. Service. Company shall provide the support options listed in the Support Services for any service disruption of the System listed in the Support Services. Such support remedies are Customer’s sole remedy for any disruption or failure of the System, and Customer recognizes and agrees that if the Support Services does not list a remedy for a given failure, it has no remedy. Company is not required to issue refunds or to make payments against credits under any circumstances, including without limitation after termination of this Agreement.
2.3. Documentation. Provider Customer may reproduce and use the Documentation solely as necessary to support Users’ use of the System.
2.4. System Revisions. Company may revise System features and functions or the Support Services at any time as it deems fit, including without limitation by removing such features and functions or reducing service levels.
3. PAYMENT
3.1. Subscription Fees. Customer shall pay Company the fee set forth in each Order (the “Subscription Fee”) for each Term. Subscription Fees are usually paid to the Company via online payment in advance and on a recurring basis, with additional fees accrued for additional services used during any given period. Company’s invoices are due within 30 days of issuance. For late payment, Customer shall pay interest charges from the time the payment was due at the rate of 1.5% per month. Company will not be required to refund the Subscription Fee under any circumstances.
3.2. Taxes. Amounts due under this Agreement are payable to Company without deduction and are net of any tax, tariff, duty, or assessment imposed by any government authority (national, state, provincial, or local), including without limitation any sales, use, excise, ad valorem, property, withholding, or value-added tax withheld at the source. If Customer shall be required by law to deduct any such taxes from or in respect of any sum payable under this Agreement to Company, then Customer shall increase the sums payable as necessary so that after making all required deductions and withholdings (including deductions applicable to additional sums payable under this clause), Company receives an amount equal to the sum it would have received had no such deductions or withholdings been made. Customer shall provide Company with the official receipt issued by the appropriate taxing authority or other legally sufficient evidence of payment of the relevant taxes. Customer shall indemnify and hold Company harmless from and against any and all taxes and any related liabilities, costs, expenses, and penalties with respect to or resulting from any failure to comply with the provisions of this Section 3.2. However, the prior two sentences do not apply to taxes based on Company’s net income.
4. CUSTOMER DATA & PRIVACY
4.1. Use of Customer Data. Unless it receives Customer’s prior written consent, Company: (a) shall not access, process, or otherwise use Customer Data other than as necessary to facilitate the System; and (b) shall not intentionally grant any third-party access to Customer Data, including without limitation Company’s other customers, except subcontractors that are subject to a reasonable nondisclosure agreement. Notwithstanding the foregoing, Company may disclose Customer Data as required by applicable law or by proper legal or governmental authority. Company shall give Customer prompt notice of any such legal or governmental demand and reasonably cooperate with Customer in any effort to seek a protective order or otherwise to contest such required disclosure, at Customer’s expense. As between the parties, Customer retains control of Customer Data.
4.2. Privacy Policy. The Privacy Policy applies only to the System and does not apply to any third-party website or service linked to the System or recommended or referred to through the System or by Company’s staff. Company’s Privacy Policies, can be found at the website www.qinematic.com/legal.
4.3. Risk of Exposure. Customer recognizes and agrees that hosting data online involves risks of unauthorized disclosure or exposure and that, in accessing and using the System, Customer assumes such risks. Company offers no representation, warranty, or guarantee that Customer Data will not be exposed or disclosed through errors or the actions of third parties.
4.4. Data Accuracy. Company will have no responsibility or liability for the accuracy of data uploaded to the System by Customer, including without limitation Customer Data and any other data uploaded by Users.
4.5. Customer Data Deletion. Company may permanently erase Customer Data if Customer’s account is delinquent, suspended, or terminated for 14 days or more. End-User Customer may delete their account at any time, and sensitive data will be permanently deleted. Health service Provider Customers that were granted access rights to the data by the End-User Customer have 14 days to export copies of reports for their own records, if so required to do so by law.
4.6. Excluded Data. Customer represents and warrants that Customer Data does not and will not include, and Customer has not and shall not upload or transmit to Company's computers or other media, any data (“Excluded Data”) regulated pursuant to the Health Insurance Portability and Accountability Act or the General Data Protection Regulation of the European Union (the "Excluded Data Laws"). CUSTOMER RECOGNIZES AND AGREES THAT: (a) COMPANY HAS NO LIABILITY FOR ANY FAILURE TO PROVIDE PROTECTIONS SET FORTH IN THE EXCLUDED DATA LAWS OR OTHERWISE TO PROTECT EXCLUDED DATA; AND (b) COMPANY’S SYSTEMS ARE NOT INTENDED FOR MANAGEMENT OR PROTECTION OF EXCLUDED DATA AND MAY NOT PROVIDE ADEQUATE OR LEGALLY REQUIRED SECURITY FOR EXCLUDED DATA.
4.7. Aggregate & Anonymized Data. Notwithstanding the provisions above of this Article 4, Company may use, reproduce, sell, publicize, or otherwise exploit Aggregate Data in any way, in its sole discretion. (“Aggregate Data” refers to Customer Data with the following removed: personally identifiable information and the names and addresses of Customer and any of its Users or customers.)
5. CUSTOMER’S RESPONSIBILITIES & RESTRICTIONS
5.1. Acceptable Use. Customer shall comply with the terms of this Agreement. Customer shall not: (a) use the System for service bureau or time-sharing purposes or in any other way allow third parties to exploit the System; (b) provide System passwords or other log-in information to any third party; (c) share non-public System features or content with any third party; (d) access the System in order to build a competitive product or service, to build a product using similar ideas, features, functions or graphics of the System, or to copy any ideas, features, functions or graphics of the System; or (e) engage in web scraping or data scraping on or related to the System, including without limitation collection of information through any software that simulates human activity or any bot or web crawler. In the event that it suspects any breach of the requirements of this Section 5.1, including without limitation by Users, Company may suspend Customer’s access to the System without advanced notice, in addition to such other remedies as Company may have. This Agreement does not require that Company take any action against Customer or any User or other third party for violating this Section 5.1, or this Agreement, but Company is free to take any such action it sees fit.
5.2. Unauthorized Access. Customer shall take any necessary steps to prevent unauthorized access to the System, including without limitation by protecting its passwords and other log-in information. Customer shall notify Company immediately of any known or suspected unauthorized use of the System or breach of its security and shall use best efforts to stop said breach.
5.3. Compliance with Laws. In its use of the System, Customer shall comply with all applicable laws, including without limitation laws governing the protection of personally identifiable information and other laws applicable to the protection of Customer Data.
5.4. Users & System Access. Customer is responsible and liable for: (a) Users’ use of the System, including without limitation unauthorized User conduct and any User conduct that would violate the the requirements of this Agreement applicable to Customer; and (b) any use of the System through Customer’s account, whether authorized or unauthorized.
5.5. Customer acknowledges that the breach of this Section 5 constitutes a material breach of the Agreement.
6. IP, FEEDBACK, AGGREGATED STATISTICS & KNOW-HOW
6.1. Intellectual Property Rights to the System. Company retains all right, title, and interest in and to the System, including without limitation all software used to provide the System and all graphics, user interfaces, logos, and trademarks reproduced through the System. Company's ownership rights also include any and all data, algorithms, interfaces, and other technical or operational specifics that are created, derived, or generated from the use or application of the System. This Agreement does not grant Customer any Intellectual Property Rights or license in or to the System or any of its components. Customer recognizes that the System and its components are protected by copyright and other laws.
6.2. Feedback. Company has not agreed to and does not agree to treat as confidential any Feedback (as defined below) that Provider Customer or End-Users Customer provides to Company, and nothing in this Agreement or in the parties’ dealings arising out of or related to this Agreement will restrict Company’s right to use, profit from, disclose, publish, keep secret, or otherwise exploit Feedback, without compensating or crediting Customer or the User in question. Notwithstanding the provisions of Article 7 below, Feedback will not be considered Confidential Information. (“Feedback” refers to any suggestion or idea for improving or otherwise modifying any of Company’s products or services.)
6.3. Aggregated Statistics. Notwithstanding anything to the contrary in this Agreement, the Company may monitor the use of the System and collect, and compile data and information related to the Customer's use of the System as well as use them for its own purposes in an anonymized manner and an aggregated manner (“Aggregated Statistics”). All rights, titles, and the likes relating to Aggregated Statistics, and all Intellectual Property Rights (if any) therein, shall belong to and be retained solely by the Company.
6.4 Know-How. the Company retains ownership and the right to reuse all basic development, program and/or design components, modules, works and elements of the Software that are reusable and that have been created by the Company and/or the Customer as a result of the Parties’ cooperation under the Agreement, as well as related know-how, improvements and/or modifications of the above (the “Know-How”). All rights, titles, and the likes relating to the Know-How, and all Intellectual Property Rights (if any) therein, shall belong to and be retained solely by the Company.
6.5. Rights to the Database. All databases (and the data contained therein) created and/or obtained by the Customer (or the User) as a result of the utilization of the System and uploaded to the System, shall be deemed the intellectual property of the Company to the fullest extent permitted under applicable laws ("Database"). If the applicable laws would in any way limit or question the existence of the Company’s title to the Intellectual Property Rights to the Database (if any), the Customer hereby grants to the Company, territorially and in time unlimited, non-exclusive and free-of charge license for any use of the Database. Database shall be considered the Company’s Confidential Information, and shall be stored and used by the Company in an anonymized manner and aggregated manner.
7. CONFIDENTIAL INFORMATION
7.1. “Confidential Information” refers to the following items Company may disclose to Customer: (a) any document Company marks “Confidential”; and (b) any Documentation or other materials provided to Customer as part of the Support Services whether or not marked or designated confidential. Notwithstanding the foregoing, Confidential Information does not include information that: (i) is provably in Customer’s possession at the time of disclosure; (ii) is independently developed by Customer without use of or reference to Confidential Information; (iii) becomes known publicly, before or after disclosure, other than as a result of Customer’s improper action or inaction; or (iv) is approved for release in writing by Company. Customer is on notice that the Confidential Information may include Company’s valuable trade secrets.
7.2. Non-disclosure. Customer shall not use Confidential Information for any purpose other than in support of its permitted use of the System (the “Purpose”). Customer: (a) shall not disclose Confidential Information to any employee or contractor of Customer unless such person needs access in order to facilitate the Purpose and executes a nondisclosure agreement with Customer with terms no less restrictive than those of this Section 7; and (b) shall not disclose Confidential Information to any other third party without Company’s prior written consent. Without limiting the generality of the foregoing, Customer shall protect Confidential Information with the same degree of care it uses to protect its own confidential information of similar nature and importance, but with no less than reasonable care. Customer shall promptly notify Company of any misuse or misappropriation of Confidential Information that comes to Customer’s attention. Notwithstanding the foregoing, Customer may disclose Confidential Information as required by applicable law or by proper legal or governmental authority. Customer shall give Company prompt notice of any such legal or governmental demand and reasonably cooperate with Company in any effort to seek a protective order or otherwise to contest such required disclosure, at Company’s expense.
7.3. Injunction. Customer agrees that breach of this Section 7 constitutes a material breach of the Agreement that would cause Company irreparable injury, for which monetary damages would not provide adequate compensation, and that in addition to any other remedy, Company will be entitled to injunctive relief against such breach or threatened breach, without proving actual damage or posting a bond or other security.
7.4. Termination & Return. With respect to each item of Confidential Information, the obligations of Section 7.1 above related to Confidential Information constituting Company’s trade secrets will continue so long as such information remains subject to trade secret protection pursuant to applicable law. Upon termination of this Agreement, Customer shall return all copies of Confidential Information to Company or certify, in writing, the destruction thereof.
7.5. Retention of Rights. This Agreement does not transfer ownership of any Confidential Information or grant a license thereto. Company will retain all right, title, and interest in and to any and all Confidential Information.
8. REPRESENTATIONS & WARRANTIES
8.1. From Company. Company represents and warrants that it is the owner of the System and of each and every component thereof, or the recipient of a valid license thereto, and that it has and will maintain the full power and authority to grant the rights to use the System set forth in this Agreement without the further consent of any third party. However, in light of the foregoing, the Customer acknowledges that the Company is not responsible for damage caused by claims brought by third parties as a result of infringement of Intellectual Property Rights associated with the "open source" software used in the development of the System (if any).
8.2. From Customer. Customer represents and warrants that: (a) it has the full right and authority to enter into, execute, and perform its obligations under this Agreement and that no pending or threatened claim or litigation known to it would have a material adverse impact on its ability to perform as required by this Agreement; (b) it has accurately identified itself and it has not provided any inaccurate information about itself to or through the System; and (c) it is a corporation, the sole proprietorship of an individual 18 years or older, or another entity authorized to do business pursuant to applicable law.
8.3. Warranty Disclaimers. Except to the extent set forth in the Support Services and in Section 8.1 above, CUSTOMER ACCEPTS THE SYSTEM “AS IS” AND AS AVAILABLE, WITH NO REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS, OR ANY IMPLIED WARRANTY ARISING FROM STATUTE, COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING: (a) COMPANY HAS NO OBLIGATION TO INDEMNIFY OR DEFEND CUSTOMER OR USERS AGAINST CLAIMS RELATED TO INFRINGEMENT OF INTELLECTUAL PROPERTY; (b) COMPANY DOES NOT REPRESENT OR WARRANT THAT THE SYSTEM WILL PERFORM WITHOUT INTERRUPTION OR ERROR; AND (c) COMPANY DOES NOT REPRESENT OR WARRANT THAT THE SYSTEM IS SECURE FROM HACKING OR OTHER UNAUTHORIZED INTRUSION OR THAT CUSTOMER DATA WILL REMAIN PRIVATE OR SECURE.
9. INDEMNIFICATION
Customer shall defend, indemnify, and hold harmless Company and the Company Associates (as defined below) against any “Indemnified Claim,” meaning any third party claim, suit, or proceeding arising out of or related to Customer's alleged or actual use of, misuse of, or failure to use the System, including without limitation: (a) claims by Users or by Customer's employees, as well as by Customer’s own customers; (b) claims related to unauthorized disclosure or exposure of personally identifiable information or other private information, including Customer Data; (c) claims related to infringement or violation of a copyright, trademark, trade secret, or privacy or confidentiality right by written material, images, logos or other content uploaded to the System through Customer’s account, including without limitation by Customer Data; and (d) claims that use of the System through Customer’s account harasses, defames, or defrauds a third party or any other law or restriction on electronic advertising. Indemnified Claims include, without limitation, claims arising out of or related to Company’s negligence. Customer’s obligations set forth in this Section 9 include retention and payment of attorneys and payment of court costs, as well as settlement at Customer’s expense and payment of judgments. Company will have the right, not to be exercised unreasonably, to reject any settlement or compromise that requires that it admit wrongdoing or liability or subjects it to any ongoing affirmative obligations. (The “Company Associates” are Company’s officers, directors, shareholders, parents, subsidiaries, agents, successors, and assigns.)
10. LIMITATION OF LIABILITY
10.1. Dollar Cap. COMPANY’S CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL NOT EXCEED THE PRICE PAID BY CUSTOMER TO COMPANY FOR THE PRECEEDING 3 MONTHS OF SERVICE.
10.2. Excluded Damages. Except with regard to breaches of Article 7 (Confidential Information), IN NO EVENT WILL COMPANY BE LIABLE FOR LOST PROFITS OR LOSS OF BUSINESS OR FOR ANY CONSEQUENTIAL, INDIRECT, SPECIAL, INCIDENTAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT.
10.3. Clarifications & Disclaimers. THE LIABILITIES LIMITED BY THIS ARTICLE 10 APPLY: (a) TO LIABILITY FOR NEGLIGENCE; (b) REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, STRICT PRODUCT LIABILITY, OR OTHERWISE; (c) EVEN IF COMPANY IS ADVISED IN ADVANCE OF THE POSSIBILITY OF THE DAMAGES IN QUESTION AND EVEN IF SUCH DAMAGES WERE FORESEEABLE; AND (d) EVEN IF CUSTOMER’S REMEDIES FAIL OF THEIR ESSENTIAL PURPOSE. If applicable law limits the application of the provisions of this Article 10, Company’s liability will be limited to the maximum extent permissible. For the avoidance of doubt, Company’s liability limits and other rights set forth in this Article 10 apply likewise to Company’s affiliates, licensors, suppliers, advertisers, agents, sponsors, directors, officers, employees, consultants, and other representatives.apply likewise to Company’s affiliates, licensors, suppliers, advertisers, agents, sponsors, directors, officers, employees, consultants, and other representatives.
11. TERM & TERMINATION
11.1. Term. The term of this Agreement (the “Term”) will commence on the Effective Date and continue for the period set forth in the Order or, if none, for one year. Thereafter, the Term will renew for successive one-year periods, unless either party refuses such renewal by written notice 90 or more days before the renewal date for annual subscriptions, and 31 days or more for monthly subscriptions.
11.2. Termination for Material Breach. Either party may terminate this Agreement for the other party’s material breach by written notice specifying in detail the nature of the breach, effective in 30 days after dispatching such notice to the other party, unless the other party first cures such breach, or effective immediately if the breach is not subject to cure.
11.3. Termination for Ownership Change. If Company ceases to have any ownership share in Customer, then Company may terminate this Agreement by written notice, effective immediately after dispatching such notice to Customer.
11.4. Termination for Financial Problem. Either party may terminate this Agreement, without any liability, upon written notice to the other party, in the event that the other party (a) becomes insolvent or unable to pay its debts as they mature or (b) files a petition for bankruptcy or (c) is the subject of an involuntary petition for bankruptcy that is not dismissed within thirty (30) days or (d) makes an assignment for the benefit of creditors or (e) seeks relief under any bankruptcy, insolvency or debtor's relief law or (f) consents to the institution of insolvency or bankruptcy proceedings or (f) is the subject of a winding up or liquidation order or (g) appoints any trustee, liquidator, custodian, receiver or similar official in respect of its assets or properties. Such written notice shall be effective immediately after dispatching such notice to the other party.
11.5. Effects of Termination. Upon termination of this Agreement for any reason, all licenses and rights granted to Customer under this Agreement shall terminate, Customer shall cease all access and usage of the System and shall remove any part of the System from all computers, storage devices, development systems, and any other device or system, and delete, destroy, or return all copies of the Documentation in its possession or control. The following provisions will survive termination or expiration of this Agreement: (a) any obligation of Customer to pay fees incurred before termination; (b) Article 6 (IP, Feedback, Aggregated Statistics & Know-How), Article 7 (Confidential Information), Section 8.3 (Warranty Disclaimers), Article 9 (Indemnification), and Article 10 (Limitation of Liability); and (c) any other provision of this Agreement that must survive to fulfill its essential purpose.
12. MISCELLANEOUS
12.1. Independent Contractors. The parties are independent contractors and shall so represent themselves in all regards. Neither party is the agent of the other, and neither may make commitments on the other’s behalf. This Agreement does not create any partnership or joint venture by and between the parties hereto.
12.2. Notices. All notices under this Agreement shall be in writing and English language, and e-mail shall be considered as written notice. Company may send notices pursuant to this Agreement to Customer’s email contact points provided by Customer, and such notices will be deemed received 24 hours after they are sent. Customer may send notices pursuant to this Agreement to the Company contact channels available at qinematic.com/about, and such notices will be deemed received 72 hours after they are sent. In addition, Customer is on notice and agrees that Company will terminate the accounts of subscribers who are repeat copyright infringers.
12.3. Force Majeure. No delay, failure, or default, other than a failure to pay fees when due, will constitute a breach of this Agreement to the extent caused by acts of war, terrorism, hurricanes, earthquakes, other acts of God or of nature, strikes or other labor disputes, riots or other acts of civil disorder, embargoes, or other causes beyond the performing party’s reasonable control.
12.4. Assignment & Successors. Customer may not assign this Agreement or any of its rights or obligations hereunder without Company’s express written consent. Except to the extent forbidden in this Section 12.4, this Agreement will be binding upon and inure to the benefit of the parties’ respective successors and assigns.
12.5. Severability. To the extent permitted by applicable law, the parties hereby waive any provision of law that would render any clause of this Agreement invalid or otherwise unenforceable in any respect. In the event that a provision of this Agreement is held to be invalid or otherwise unenforceable, such provision will be interpreted to fulfill its intended purpose to the maximum extent permitted by applicable law, and the remaining provisions of this Agreement will continue in full force and effect.
12.6. No Waiver. Neither party will be deemed to have waived any of its rights under this Agreement by lapse of time or by any statement or representation other than by an authorized representative in an explicit written waiver. No waiver of a breach of this Agreement will constitute a waiver of any other breach of this Agreement.
12.7. Choice of Law & Jurisdiction. This Agreement shall be governed by and construed in accordance with the laws of Sweden, with the exclusion of its conflict of law rules.
12.8. Mediation. Any dispute, controversy or claim arising out of or in connection with this contract, or the breach, termination or invalidity thereof, shall first be referred to Mediation in accordance with the Mediation Rules of the Stockholm Chamber of Commerce (the SCC Institute) and the parties by signing this agreement consent to such mediation and if the Mediation is terminated the dispute controversy or claim, contractual or non-contractual, arising out of or in connection with this Agreement, or the breach, termination or invalidity thereof shall be finally settled by arbitration administered by the SCC Institute. The place of arbitration shall be Stockholm. The language to be used in the arbitral proceedings shall be English unless otherwise agreed.
12.9. Rules for arbitration. The Rules for Expedited Arbitrations of the Arbitration Institute of the Stockholm Chamber of Commerce shall apply, unless the SCC Institute, taking into account the complexity of the case, the amount in dispute and other circumstances, determines, in its discretion, that the Rules of the Arbitration Institute of the Stockholm Chamber of Commerce shall apply. In the latter case, the SCC Institute shall also decide whether the arbitral tribunal shall be composed of one or three arbitrators.
12.10. Confidentiality of arbitral proceedings. The Parties undertake and agree that all arbitral proceedings conducted with reference to Section 12.8. and Section 12.9. will be kept strictly confidential. This confidentiality undertaking shall cover all information disclosed in the course of such arbitral proceedings, as well as any decision or award that is made or declared during the proceedings. Information covered by this confidentiality undertaking may not, in any form, be disclosed to a third party without the written consent of the other Party. This notwithstanding, a Party shall not be prevented from disclosing such information in order to safeguard in the best possible way his rights vis-à-vis the other Party in connection with the dispute, or if the Party is obliged to so disclose pursuant to statute, regulation, a decision by an authority or similar.
12.11 Conflicts. In the event of any conflict between this Agreement and any Company policy posted online, including without limitation the Support Services Addendum or Privacy Policy, the terms of this Agreement will govern.
12.13. Technology Export. Customer shall not: (a) permit any third party to access or use the System in violation of any local law or regulation; or (b) export any software provided by Company or otherwise remove it from their country of residence except in compliance with locally applicable laws and regulations. By using the system, you are agreeing that you are not in a country where such export is prohibited. You are responsible for compliance with the laws of your local jurisdiction regarding the import, export or re-export of content.
12.14. Entire Agreement. This Agreement sets forth the entire agreement of the parties and supersedes all prior or contemporaneous writings, negotiations, and discussions with respect to its subject matter. Neither party has relied upon any such prior or contemporaneous communications.
12.15. Amendment. Company may amend this Agreement from time to time by posting an amended version at its Website (www.qinematic.com/legal) and sending Customer written notice thereof. Such amendment will be deemed accepted and become effective 30 days after such notice (the “Proposed Amendment Date”) unless Customer first gives Company written notice of rejection of the amendment. In the event of such rejection, this Agreement will continue under its original provisions, and the amendment will become effective at the start of Customer’s next Term following the Proposed Amendment Date (unless Customer first terminates this Agreement pursuant to Article 11, Term & Termination). Customer’s continued use of the Service following the effective date of an amendment will confirm Customer’s consent thereto. This Agreement may not be amended in any other way except through a written agreement by authorized representatives of each party.
12.16. Revision. Company may revise the Privacy Policy and Acceptable Use Policy at any time by posting a new version of either at the Website, and such new version will become effective on the date it is posted; provided if such amendment materially reduces Customer’s rights or protections, notice and consent will be subject to the requirements above in this Section 12.